1,100 stores, an 8% royalty, and average sales that dropped 15.6% in 2025. The full cost and what the trend means before you sign a ten-year agreement.
Crumbl is a cookie shop with a rotating weekly menu, mixed and baked in an open kitchen. It is 100% franchised and grew from a few dozen stores to more than 1,100 in about six years, which makes it the fastest-growing bakery franchise of the decade. In 2025 it opened 54 stores, closed 8, terminated 10 agreements and ended the year at 1,101 locations, with 206 more signed and waiting to open.
| Crumbl | BreadHaus | |
|---|---|---|
| Total initial investment | $816,066 to $1,442,533 (2025 FDD); $848,566 to $1,472,533 (2026 FDD) | $227,500 to $580,000 |
| Initial franchise fee | $50,000 | $45,000 |
| Royalty | 8% of gross sales | 6% of gross sales |
| Marketing | 2% brand fund, plus 1% to 2% co-op where established | 1% brand fund + 2% local |
| Liquid capital required | $200,000 (official site) | No minimum |
| Net worth required | Not published officially; third parties report $500,000 | No minimum |
| Typical store | 1,200 to 1,800 sq ft, open kitchen | 2,500 to 3,000 sq ft |
| US locations | 1,101 at end of 2025; 206 signed and waiting to open | 2, both in Texas |
| Item 19 (avg unit sales) | $1,354,688 (2024); $1,139,000 (2025), down 15.6% | $739,533 (Grapevine, 2025) |
| Company-owned stores | 1 | 2 |
About the numbers on this page. BreadHaus figures come from our 2026 Franchise Disclosure Document. Figures for other brands come from their own franchise websites and from published summaries of their FDDs, with the source and date noted. Franchisors update their FDDs every spring, so verify any figure against the brand's current FDD before you rely on it. BreadHaus is not affiliated with any brand named here. Where a brand's FDD includes an Item 19, we report what it says; we make no claim about what you would earn with any brand, including ours. Some BreadHaus outlets have earned the amount shown. Your individual results may differ. There is no assurance that you'll earn as much.
Crumbl does not publish investment figures on its own site, so the numbers come from FDD summaries. The 2025 FDD showed $816,066 to $1,442,533; the 2026 FDD moved the floor up to $848,566. The franchise fee is $50,000.
The royalty is 8% of gross sales, the highest of any bakery franchise we compare, plus a 2% marketing fee and 1% to 2% for a local co-op where one exists. Call it 10% to 12% of sales, which is in Nothing Bundt Cakes territory.
The official site states $200,000 in minimum liquidity. Third-party sources disagree on the net worth figure, so ask Crumbl directly.
The Item 19 is the part to read twice. In 2024, the average franchised store did $1,354,688 in gross sales with a reported average net profit of $251,706. In 2025, per QSR Magazine's summary of the 2026 FDD, average unit volume fell 15.6% to $1.139 million, with a median of $1.093 million and a range from $365,129 to $3.42 million. Unit count kept growing while per-store sales shrank, which is the pattern you would expect when a novelty concept saturates its best markets. That does not make it a bad business. It does mean the store you open in 2027 is competing with 1,300 others for a customer who has already tried it.
One more data point: there is an active resale market for Crumbl stores on BizBuySell and through business brokers. That cuts both ways. It means you can sometimes buy an existing unit below build cost, and it means some owners are choosing to leave.
Crumbl and BreadHaus are about as far apart as two bakery franchises can be, and that is useful for thinking about what you actually want.
Crumbl is a treat. The product is designed to be photographed, shared and tried once a week because the menu changed. BreadHaus is bread. The product is designed to be the same loaf your family buys every Saturday for ten years. Crumbl's sales are higher per store and more volatile; the 15.6% drop in 2025 happened in a year our Grapevine bakery grew from $657,000 to $740,000. Neither pattern is a guarantee of anything. They are different businesses with different curves.
On cost, Crumbl's floor is about $270,000 above our ceiling. On ongoing fees, Crumbl takes 8% royalty against our 6%, and 10% to 12% total against our 9%. On a $1.1 million store, the royalty difference alone is $22,000 a year. On requirements, they want $200,000 liquid; we have no minimum.
The question I would ask myself is not which brand is bigger. It is which one still makes sense in year seven of a ten-year agreement, in the specific town where I would open it. Our answer for suburbs and small towns is on the BreadHaus cost page, with the Item 19 and every fee.
See the full bakery franchise cost comparison for all six brands, or the BreadHaus cost guide for every line of our Item 7.
$816,066 to $1,442,533 per the 2025 FDD, or $848,566 to $1,472,533 per the 2026 FDD, including a $50,000 franchise fee. Crumbl does not publish investment figures on its own website.
8% of gross sales, plus a 2% marketing fee and 1% to 2% for a local advertising co-op where one has been established. It is the highest royalty among major bakery franchises.
Average unit volume was $1,354,688 in 2024 and fell 15.6% to about $1.139 million in 2025, per QSR Magazine's summary of the 2026 FDD. The 2025 median was $1.093 million, with stores ranging from $365,129 to $3.42 million.
Yes. The official site has an active application, and 206 signed agreements were waiting to open as of early 2026. Third-party sources note that major metros are close to saturated.
Request the full BreadHaus Franchise Disclosure Document, or grab 15 minutes with Bryan. He does every first call himself, including with people who are still comparing brands.
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